AMS 2026
Bar-le-Duc
Bar-le-Duc Bar4Bar
2026
Client: Bar le Duc,
Client: Julia van Westerneng, Sander Kleinbussink
Agency: Crocodile Agency
Business Owners: Tamara Couperus, Barbara Vos
Creative Owner: Jade Jacobs
Creative & Copy: Kevin Bono Laurijssen
Project Management: Carline de Koning
Film & Edit: Shaquille Polak, Stijn de Winter
Media: Persia Shaabani
Community Management: Janne Goeding
PR: Daniëlle van Ginkel
Studio & Music Guidance: Bart Janssen, Anne Tekstra
Cover Art Design: Jeffry de Ridder
Social Strategy Elevation: Sabrina Wolfs
Bar4Bar is a social first music platform created to help new talent take the next step in their career. Four emerging artists were selected and followed throughout their journey, from their first studio sessions and developing their music to eventually performing on the Bar le Duc stage at major festivals.
But the stage was only the final destination. The campaign followed the entire process through social content, artist introductions, studio sessions, personal challenges, photography and festival content. Instead of using artists for a single branded post, Bar4Bar made their development the story itself.
