Friesland Campina Our Protein Story

Protein is everywhere. Understanding what it actually does is a little less straightforward.

Our Protein Story was created to make the science behind protein easier to understand. The wider FrieslandCampina story explores why our bodies need protein, how protein quality works, how our needs change throughout life and the role of dairy and plant based sources in a healthy and sustainable diet.

The challenge was to turn that information into something that felt human and visual instead of overly scientific. Through a combination of live action footage, editing and motion graphics, the campaign translated complex subjects into a story that was easier to follow.

I worked on the production through filming, editing and motion design, using animation to support the footage and help explain ideas that are difficult to capture with a camera alone.