Duyvis Nootknop

Sometimes a campaign idea really can be as simple as pushing a button. For Duyvis we created De Nootknop, a playful activation built around one very literal idea: a button for nuts.

The campaign invited people to hit the Nootknop for a chance to win a Duyvis Borrelnootpakket. But the idea did not stop at social. A dedicated landing page turned the button into an actual interaction, while POS material brought De Nootknop into stores across the Netherlands.

That meant the same simple idea could work wherever people encountered Duyvis. In their feed, online and right next to the product on the shop floor.

Instead of explaining a promotion with complicated mechanics, everything came down to one action.

Want nuts? Hit the Nootknop. Why nut?