Heineken Studio

What if lager was never really finished?

Heineken Studio is Heineken’s playground for experimenting with new beers, flavours and serves. A place where pilot brews, unexpected collaborations and new ideas could be tested with real people, rather than staying hidden inside the brewery.

The identity was built around an in beta mentality. Nothing had to feel completely finished, because experimentation was the whole point. That world came to life across physical experiences, screens and festival activations, including a major activation at Lowlands.

I was responsible for translating the motion design, building a motion language that could live across the different expressions of Heineken Studio.