AMS 2026

NS
NS Weten de reizigers veel
2019
Client: NS
Agency: LifeHunters
Creative Owner: Mark van der Werff
Concept: Kevin Bono Laurijssen
Film & Edit: Kevin Bono Laurijssen
Host: Gerson Main
Year: 2020
How much do travellers actually know about the train they take every day? From what powers the trains, to what is really in your cup of coffee, to how something as small as bringing your own cup can make a difference. The series takes subjects that could easily feel technical or corporate and turns them into simple, entertaining stories.
Instead of telling travellers that NS is sustainable, we went looking for the proof in the things they already use, see and do every day.
I came up with the format during my internship at LifeHunters and was responsible for the concept, filming and edit of all three episodes.
Weten de reizigers veel showed that there is a lot more happening behind an ordinary train journey than most travellers ever notice.

