Verkade 140 Jaar

Verkade turned 140. Which is impressive, but simply telling people you are 140 years old is not much of a campaign. So instead of just celebrating Verkade’s birthday, we looked at something much bigger: the Dutch birthday itself.

At the centre of the campaign was Allerbeste Verjaardag, a brand new birthday anthem by Faberyayo and Orgel Joke. An unexpected duo bringing a fresh sound to one of the most familiar traditions in the Netherlands. The track became the starting point for a social first campaign that lived through content, creators, PR, retail and real birthday moments throughout the year.

The result was a campaign that used something as old as Verkade itself, the birthday song, to make the brand feel relevant again today.